Which is more important for purchasing a pharmaceutical equipment, price or value?

The product with moderate price and advanced functions can attract more customers. As a kind of technology-intensive product, the pharmaceutical equipment is closely linked to people’s life. With the rising demand for medicine, the market share of the pharmaceutical equipment is gradually increasing. More and more pharmaceutical companies are seeking for advanced pharmaceutical equipment with moderate price and complete functions.

Due to fierce competition in the pharmaceutical equipment market and high cost for innovation and development, some companies decide to lower price as a way to deal with market competition. Although these companies make short-term profits by this way, they never get stable customers in the long term. It is function and quality that can truly attract customers.

In an interview with China Pharmaceutical Network, a manager in charge of a grinding equipment enterprise once said: “ We are committed to the principle that you get what you pay for. We ever told our customers that you may think the price is high, but you will find that the product is good value for money in the future. If you purchase the product at a low price, you may face with problems of all kinds in the future.” The price is important to purchase a pharmaceutical equipment. However, it is more important to see how much value the product can bring in for customers. If the equipment has a high price and unsatisfactory function, you will lose customers, and vice versa.

Many companies strive to develop more functions and create new value through technological development and innovation in the field of pharmaceutical equipment so as to lower production cost, providing pharmaceutical equipment that has affordable price and meets industrial trend and market demand for customers.

For example, a Chinese medicine pharmaceutical equipment enterprise optimized the technology curve of pharmaceutical equipment and improved effective ingredient of Traditional Chinese medicine through process laboratory and detection means under the guidance of technology. In addition, the enterprise brought enormous economic benefits to customers while keeping the production cost unchanged.

Industrial insiders think, looking at current pharmaceutical equipment market, not only many advanced equipment have high cost, but also they are not popularized in the industry. Moreover, from the view of current situation of industrial development, there are incomplete technologies of relevant pharmaceutical equipment in China. China is striving for creating a low-cost era of Chinese drug production in order to ensure patients take good medicine and safe medicine. This should also be the case for pharmaceutical equipment companies.

How to create product value for customers? First, as the pharmaceutical preparation technology is complicated, the pharmaceutical machine should be equipped with diverse functions. Second, whether a pharmaceutical equipment is a high-quality machine depends on whether it can meet with use requirement and GMP requirement, and prevent and control environmental pollution. Experts say, the pharmaceutical equipment enterprises can create more value in terms of product function, appearance and structure, material selection and machine validation.

If relevant companies want to lower drug production cost so as to make more advanced pharmaceutical equipment popularized, they should take advantage of industrial trend. For example, good automatic production equipment can not only reduce safety risk and achieve safe production, but also lower loss, reduce material waste and improve drug production efficiency.

As the saying goes, “true gold does not fear fire.” Whether a pharmaceutical equipment is of high quality should not be judges by price, but by value. In light of diverse and complicated drug demand and increasingly fierce market competition, pharmaceutical equipment enterprises need to create value for customers with more and better products.