EnglishViews: 11 Author: Site Editor Publish Time: 2020-02-17 Origin: Site
Ideas, sales data, rules and formula of cosmetics and personal care products are changing in Asian market, which turns to change its packing.
At first, let’s have an overview to rules, features and commonality of cosmetic market and then, have a discussion on influence of packing and development of future digital technologies.
Worldwide cosmetic market value reaches about €198 billion. Its market values in every area is:
Region/country | Market value (€/billion) |
Europe | 69 |
USA | 49 |
China | 32 |
Japan | 18 |
Brazil | 16 |
Korea | 7 |
India | 7 |
Cosmetic market increases relatively stable. Its average annual growth rate (AAGR) in the past 10 years was about 3.8% (except for Great Depression in 2009).
In 2016, fives branches takes up the total market in the following ratio:
Skin care products | 36.3% |
Hair care products | 22.9% |
Cosmetics | 18.2% |
Perfume | 12% |
Hygiene products | 10.5% |
In 2015, European cosmetic market value was about €72.5 billion. In several countries, its segment value is:
Germany | €13.01 billion |
France | €10.58 billion |
UK | €10.4 billion |
Italy | €9.39 billion |
Spain | €6.35 billion |
Since it had decreased by 1.3% in 2013, European markets value had an integral increase of 0.5% in 2014. Main branches in European market is skin care products and hygiene products (taking up 24% both), followed by hair care products (21%), perfume (15%) and cosmetics (14%).
Cosmetics differs from drugs since it cannot treat diseases. The main purpose of it is to clean, perfume, protect and even change appearance through its contact with human skin, teeth or oral membrane.
In recent years, a number of rules and regulations have been released, from REACH (Registration, Evaluation, Authorization and Restriction of Chemicals, 2006) to the latest 552525CE regulations.
Lately, European Parliament developed another uniform regulation standards to cosmetics. The goals of this act is to emphasize safety requirements, implement idea of responsibility entity, sort out adverse events responsibility entity and define usages of nanomaterials.
Besides, for cosmetics importers, U.S. Food and Drugs Administration drafted and issued many files and answered to a number of questions, such as how to get approval of FDA before import, differences of cosmetics and drugs among countries and forbidden or restricted ingredients. There is no doubt that before importing new products, suppliers should read these requirements carefully.
Cosmetics market features so differently in countries. In Germany, customers pay attention to practicality so that relative requirements are made for biocosmetics. However, Italian relative offices focus on regulation to cosmetics and hair care products, which are required to be natural. British customers, without doubt, follow media and mainstream. In US market, the majority (the minority has taken up 36% and this number will increase to 50% by 2050) expect that their cosmetics can play their role soon after they are be used. Therefore, they prefer multifunctional products. And some of US customers will accept cosmetic surgery.
Asian population takes up 48% among the world population. In Asian countries, population in China is 1.4 billion, India 1.3 billion, Southeast Asia 622.5 million and Northeast Asia 177.6 million. In general, cosmetics market in these regions occupies 17% and expands in a rate of 5%.
Markets in Tokyo, Shanghai, Taipei and Seoul feature various cultures and technologies. However, they also has on commonality: Customers all expect cosmetics with features of water (purity and cleanness). They hold an idea that their skin should be bright and neat.
However, we can also find their distinctive features in this commonality.
Products in Japan are integration of high-tech, effect and tradition. They tends to present an effect of semi-matte and season. Japanese skin and hair care products and cosmetics are function-based, but also influenced by customers’ traditional cosmetic ideas.
In China, it seems that customers prefer bright and shiny effect because of its continental climate (hot summer and cold winter). Customers also love medical cosmetics since pollution hurts their skin. Hong Kong people are special. They like super matte and complicated cosmetics, which indicate the notion of social mask. As Hong Kong customers are surrounded by Western luxury brands as they are born, their purchasing goals are never single type, but a combination of luxury brands, medicalbrands, Western brands and local brands.
Korean customers pursue perfection. Girls in Korea like the filling of being bright and watery. Therefore, they prefer cosmetics which can supplement water to skin continuously. And their time spending on making-up is the longest, compared with people from other countries. They need all kinds of aquas and nutrient solutions.
Following anti-aging, anti-pollution becomes the focus of cosmetics. During 2012-2014, cosmetics market in Asia-pacific region increased by over 40%. There is no doubt that pollution will be a huge challenge to Asian cities. Automobile exhaust and cigarette smoking will have severe side effect onfibrocyte (cells of connective tissue to produce collagen and other fibers) and keratinocyte (the main external constitutive cells of skin).
PM2.5, oxide, VOCs, PAHs and O3 are the major five pollution sources, as well as the main factors leading to skin premature aging. In city, PM2.5 is not avoidable, since they can accumulate. But VC, VE, antioxidant, algae and moringaceae plants can prevent PM2.5 from solidification. Also, lasiopus can be resistant to free radicals and anti-inflammatory.
As biomaterial sources are variable, many new ingredients extracted from the nature or developed by biotechnology developments are used into cosmetics for different application, such as brightening, anti-inflammatory, anti-oxidation, water supplementation, whitening, sun protection, anti-wrinkling, etc.. Vegetable oil is still vital constituent of skin care products. It can supplement water, improve skin elasticity, regenerate skin, anti-age, anti-oxidize and grow hair. In addition, advanced herbal preparation can be help with intake.
New idea of environment protection brings the birth of products made from materials extracted from plants. So solvent is needed, which conforms to the idea of “vividness and beauty”. Paramount and complex formula also brings multiple function of cosmetic to us. Nowadays, these cosmetics can give us refreshing feelings. It is a changing era. Cosmetics all keep up with mainstream to combine feelings in seeing, hearing, tasting, touching and smelling.
In Asia, people arrange their own whitening steps and products according to their custom. Emulsion, aqua, oil, etc., their cosmetics are all-inclusive. The majority of mousse and lotion products will foam, turns to oil and fall off during massage.
With its increasing influence, Asia is becoming the leader of trend. Some Asian products has entered global cosmetics circle. In Japan, customers laminate several products to clean and protect face. For example, the female will remove makeup with oily lotion or liquid and then wash their faces with waterborne or watery foam.
Korean special contour makeup can be achieved by polishing facial center so that they can have perfect oval faces and elegant chins. Currently, makeup steps are simplified for different products. Users can change their facial contour conveniently to follow the trend.
Another example of the letter cream era led by Asia. This era started from 2007 due to BB cream,followed by CC cream. These products obtains concealing effect: DD cream for daily protection and EE cream for balanced effect are both released by Estee Lauder, while GG cream for gloss skin is developed by L’Oreal. There can be no doubt that these products contribute to the appearance of era of mixing cosmetics, or era of combination of concealing and skincare.
Nowadays, a new generation f mixing cosmetics starts to be developed in Korea to combine foundation and moisturizing oil. Such a product acquires advantages of water, as well as matte surface. A layer of oily foundation can keep skin moisturized. After usage, users’ faces can be naturally smooth.
During the following ten years, non-water skin care products will lead the trend of beauty industry. Oily texture will be more popular. This phenomenon is also related to new formula which does not depend on water and can avoid pollution. Especially the latter, it is a focus of people in Southeast Asia, because monsoon, typhoon and seasonal flood will influence freshwater quality.
Thanks to media communication, precision skincare turns popular. This term means that different skincare products can be used in different body parts, including face, hands and feet, so that each part can be cared precisely.
Global package market still thrives and is estimated to reach $998 billions by 2020 with AAGR of 5%. In general, more flexible or plastic materials are used for package, while glass is used for luxury package.
For many products, especially cosmetics, package is not only a container or protecting device. In beauty industry, package is critical for brand development and public communication. On the hand, Asia packages appear diverse, some of which are inspired from toys, foods and drugs.
All in all, package in future will be more and more intelligent and environment-friendly.
Intelligent package is portable and controllable for dosage. It is environment friendly and can be easily dealt with or recycled. Besides, packing line can also be more intelligent and safer and special materials of it can avoid production of precipitate or dissolved matters.
Please check some easy to take samples for cosmetic package, such as the plastic ampoule for hyaluronic acid essential liquid and blister packing for one time use facial mask.
In addition, more labels are used on package, such as QR code and NFC sign. They can help consumers to trace the full package process and get product information or participate in activities conveniently. For example, pumping system and jetting system can bring new feelings to customers and visual and audible interaction is also important content of brand development.
What’s more, vacuum pump is used to reduce preservative dosage in formula and produce bacteria-free cosmetics. A container can be equipped with a cosmetic accessing device of different material and shape. It can cooperate with the vacuum pump or drip device.
Nowadays, digital technologies has been rooted in our daily life. It is not only a trend, but a social transform, which will lead to change of customers’ behavior and appearance of a series of opportunities. We cannot understand this digital transform fully now since it is also changing.
Blog or video of e-commerce, especially the mode of “online scanning, offline purchasing” generate amounts of consumption or purchase.
Tutorials or filling sharing to products on social media also provides a good selling channel. Without doubt, new trend leader, Millennials and Yoppies have become the target of brand promotion. After Millennials, Generation Z will combine digital technologies with their attempt to keep beautiful.
Furthermore, digital technologies bring us new diagnosis method. MAPO is a type of digital facial mask and is released in 2015. It can detect skin features to care skin correspondingly. On the CES of 2017, another system made up of touching and digital tools is released. This system can analyze skin and suggest skincare plans.
Under this trend, new products appear continuously, such as comb to diagnose hair conditions, beauty mirror and intelligent bathing system. Another trend is combination of digital technologies to improve effect. In 2016, the first UV glasses is released to avoid hurt from excessive exposure to sunshine.
Digital technologies, such as 3D printing to produce skincare products and cosmetics, can help producers to meet personalized requirements easily. 3D can also enable producers to design shapes as they want.
All in all, thriving cosmetic market give birth to a batch of innovative products, which integrate multiple culture trends. In the future, package, application and purchase will be connected closely in Asian beauty industry.
In conclusion, digital technologies are ubiquitous. Our customers should obtain the best experience through technologies, instead of being the slave of machines. Let our customers enjoy happiness, beauty and products anytime and anywhere through portable packages.
